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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?

Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210

Persistent link: https://www.econbiz.de/10011413358

Beyond brand loyalty : brand sustainability

Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355

Persistent link: https://www.econbiz.de/10011487797

Introducing branded communities in sport for building strong brand relations in social media

Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197

Persistent link: https://www.econbiz.de/10011475594

The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment

Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28

Persistent link: https://www.econbiz.de/10011981828

A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Persistent link: https://www.econbiz.de/10012127012

How social media communications combine with customer loyalty management to boost green retail sales

Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100

Persistent link: https://www.econbiz.de/10012107044

The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423

Persistent link: https://www.econbiz.de/10011620585

Back to the future : progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967

Persistent link: https://www.econbiz.de/10011624195

Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674

Persistent link: https://www.econbiz.de/10011614281

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