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Sinčić Ćorić, Dubravka; Jelić, Domagoj - In: Economic research 28 (2015) 1, pp. 1006-1017

Persistent link: https://www.econbiz.de/10012221062

Sieder, Christoph; Ziegler, Nicolas; Schaffmeister, Niklas - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003898619

Wagner, Veit - In: Das Diktat der Markenführung : 11 Thesen zur …, (pp. 287-297). 2009

Persistent link: https://www.econbiz.de/10003873056

Gietl, Jürgen; Schick, Elisabeth; Bode, Christina - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 5, pp. 62-68

Persistent link: https://www.econbiz.de/10008989007

Schubert, Christian; Grünewald, Thomas - In: Strategische Kommunikationsplanung, (pp. 103-114). 2008

Persistent link: https://www.econbiz.de/10003645042

Fischer, Edi - In: Markenaufbau und Markenpflege : Grundlagen und Praxis …, (pp. 207-215). 2005

Persistent link: https://www.econbiz.de/10003598293

In: Brands in the boardroom : key branding issues for … (2007), pp. 7-10

Persistent link: https://www.econbiz.de/10003541450

Rørsted, Kasper - In: Akzente (2009) 1, pp. 28-35

Persistent link: https://www.econbiz.de/10003821160

Susanti, Vonny; Samudro, Andreas - In: Corporate reputation review 25 (2022) 2, pp. 122-138

Persistent link: https://www.econbiz.de/10013279493

Gopikrishna, Ravikanti; Kumar, Montosh - In: International journal of economic research 12 (2015) 2, pp. 501-505

Persistent link: https://www.econbiz.de/10011419858