Punjaisri, Khanyapuss; Evanschitzky, Heiner; Wilson, Alan - In: Journal of Service Management 20 (2009) 2, pp. 209-226
Purpose – The purpose of this paper is to understand the internal branding process from the employees' perspective; it will empirically assess the relationship between internal branding and employees' delivery of the brand promise as well as the relationships among their brand identification,...
