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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Learning to play in the new "share economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
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Markenführung in der "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 11, pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103