We consider a retailer's decision of developing a store brand (SB) version of a national brand (NB) and the role that its positioning strategy plays in appropriating the supply chain profit. Since the business of the retailer can be regarded as selling to NB manufacturers the shelf space at its...

The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, with more equal negotiation power retailers are...

As manufacturers often sell their products through retailers, many manufacturer cartels directly affect retailers, who are, at least in Europe, also increasingly claiming damages. This paper points to an, to our knowledge, hitherto unexplored aspect in such cases. As store brands (or private...