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Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands

Haase, Janina; Wiedmann, Klaus-Peter; Labenz, Franziska - In: Journal of business research : JBR 152 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013493952

Brands and consumers : a research overview

Singh, Jaywant; Crisafulli, Benedetta - 2023

Persistent link: https://www.econbiz.de/10014025891

Sustainable development in brand loyalty : exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Yuan, Jingbo; Shahzad, Muhammad Faisal; Waheed, Abdul; … - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1042-1051

Persistent link: https://www.econbiz.de/10014507063

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

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The illusion of luxury : augmented reality's clash with brand essence

Nann, Lucas; Finken, David; Döring, Tim; Hofstetter, Reto - In: Marketing Review St. Gallen : die neue … 41 (2024) 2, pp. 50-57

Many luxury brands have ventured into the virtual realm (e.g., metaverse, AR product displays) to showcase their products. However, prior research has failed to empirically test how virtuality affects luxury brand perceptions. Because the fundamental nature of luxury brands (i.e., high quality,...

Persistent link: https://www.econbiz.de/10014503271