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~subject:"Brand management"
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Brand management
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Firm performance
5
Unternehmenserfolg
5
Consumer behaviour
4
Konsumentenverhalten
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Sales promotion
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Salespeople
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Business ethics
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Ethics
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Ethik
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Markenführung
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmensethik
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Brand image
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Vorhies, Douglas W.
3
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1
Cascio, Allyn
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Moore, Melissa
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Moore, Robert
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Morgan, Neil A.
1
Slotegraaf, Rebecca J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing theory and practice : JMTP
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
2
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
3
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
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