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~subject:"Brand management"
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Brand management
Konsumentenverhalten
79,048
Consumer behaviour
78,616
Italien
63,007
Italy
40,423
Beziehungsmarketing
25,149
Relationship marketing
25,121
Social Web
20,145
Social web
20,111
Theorie
15,986
Theory
15,686
Deutschland
11,770
Germany
10,496
Learning
8,781
Markenführung
8,652
USA
8,438
Online-Marketing
8,272
Internet marketing
8,156
United States
8,074
Food industry
7,909
Kundenzufriedenheit
7,847
Customer satisfaction
7,837
Ernährungsindustrie
7,815
Lernen
7,225
Markenimage
7,102
Brand image
7,068
Dienstleistungsqualität
6,308
Online-Handel
6,303
Service quality
6,290
Online retailing
6,282
Electronic Commerce
5,767
E-commerce
5,562
Großbritannien
5,298
Frankreich
5,095
Einzelhandel
4,753
United Kingdom
4,641
Retail trade
4,630
Schätzung
4,581
Brand
4,510
Markenartikel
4,508
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1,225
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25
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Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
28
Bang, Nguyen
24
Ko, Eunju
24
Burmann, Christoph
23
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
21
Fournier, Susan
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Dawes, John
17
Hollebeek, Linda D.
17
Huber, Frank
17
Vrontis, Demetris
17
Khan, Imran
16
Pelsmacker, Patrick de
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Dens, Nathalie
15
Fetscherin, Marc
15
Park, C. Whan
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Rahman, Zillur
14
Sreejesh, S.
14
Cova, Bernard
13
De Chernatony, Leslie
13
Paul, Justin
13
Romaniuk, Jenni
13
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Springer Fachmedien Wiesbaden
24
Information Resources Management Association
9
Gesellschaft zur Erforschung des Markenwesens
4
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Springer International Publishing
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
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Published in...
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Journal of business research : JBR
458
The journal of product & brand management
301
The journal of brand management : an international journal
300
Journal of retailing and consumer services
260
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
86
Journal of marketing communications
80
International journal of hospitality management
78
SpringerLink / Bücher
78
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
66
International journal of internet marketing and advertising : IJIMA
63
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
61
Journal of international consumer marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Journal of the Academy of Marketing Science
52
Marketing letters : a journal of research in marketing
52
Journal of promotion management : JPM
51
Cogent business & management
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of fashion marketing and management
49
International marketing review
48
International journal of consumer studies
47
Journal of global marketing
47
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of contemporary hospitality management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of international marketing
38
European journal of marketing
37
Qualitative market research : an international journal
37
International journal of advertising : the quarterly review of marketing communications
36
International journal of retail & distribution management
36
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ECONIS (ZBW)
8,645
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1
The coming community : the politics of alternative food networks in Southern
Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
2
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
3
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
8
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
9
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
10
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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