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Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
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It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan; Yang, Deli; Yoder, Carol; Sonmez, Mahmut - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
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The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi; Shim, Sung Wook; Jeon, Minhee - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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Airline co-branded credit cards : an application of the theory of planned behavior
Wang, Stephen W.; Hsu, Maxwell K. - In: Journal of air transport management 55 (2016), pp. 245-254
Persistent link: https://www.econbiz.de/10011547876
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The break of brand exclusivity in Brazilian credit card acquiring : effects and markup-cost decomposition in a price dispersion setting
Garber, Gabriel; Nakane, Márcio Issao - 2015
Persistent link: https://www.econbiz.de/10011521995
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The break of brand exclusivity in Brazilian credit card acquiring : effects and markup-cost decomposition in a price dispersion setting
Garber, Gabriel; Nakane, Márcio Issao - 2015
Persistent link: https://www.econbiz.de/10011304814