Airline co-branded credit cards : an application of the theory of planned behavior
Year of publication: |
August 2016
|
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Authors: | Wang, Stephen W. ; Hsu, Maxwell K. |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 55.2016, p. 245-254
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Subject: | Airline co-branded credit cards | TPB | Intention | Kreditkarte | Credit card | Verbrauchereinstellung | Consumer attitudes | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Luftverkehr | Air transport |
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