//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Transnational trust in adverti...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Advertising
49
Werbung
48
Konsumentenverhalten
41
Consumer behaviour
40
Meta-analysis
37
Meta-Analyse
34
Advertising effects
30
Werbewirkung
30
Theorie
18
Deutschland
17
Marktforschung
17
Germany
16
Market research
15
Theory
15
Betriebswirtschaftslehre
14
Bibliometrie
14
Bibliometrics
13
Business economics
12
Empirical method
11
Empirische Methode
11
Gender
10
Geschlecht
10
Marketingmanagement
10
Humor
9
Markenimage
9
Marketing management
9
Beziehungsmarketing
8
Markenführung
8
Relationship marketing
8
Brand image
7
Internet marketing
7
Online-Marketing
7
meta-analysis
7
Marketing
6
Welt
6
World
6
Advertising media
5
Economic research
5
Produktpiraterie
5
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Eisend, Martin
8
Karpinska-Krakowiak, Malgorzata
2
Mandler, Timo
2
Apaolaza, Vanessa
1
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Hartmann, Patrick
1
Rosengren, Sara
1
Sauer, Nicola E.
1
more ...
less ...
Published in...
All
Journal of international marketing
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
7
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
8
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->