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~subject:"Brand management"
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Brand management
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Social Web
20,293
Social web
20,262
Institutional economics
18,973
Institutionenökonomik
18,951
Theorie
15,766
Theory
15,567
Relationship marketing
9,844
Beziehungsmarketing
9,815
Markenführung
8,235
Online-Marketing
8,008
Internet marketing
7,921
USA
6,972
Brand image
6,898
Markenimage
6,858
United States
6,655
Online-Handel
6,014
Online retailing
6,002
Deutschland
5,974
Customer satisfaction
5,727
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5,568
Germany
5,549
Electronic Commerce
4,893
E-commerce
4,719
Service quality
4,477
Dienstleistungsqualität
4,431
Brand
4,408
Markenartikel
4,395
Einzelhandel
4,272
Retail trade
4,237
Welt
4,150
World
4,131
Werbewirkung
3,852
Advertising effects
3,812
Neue Institutionenökonomik
3,801
New institutional economics
3,797
Virales Marketing
3,706
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3,705
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Loureiro, Sandra Maria Correia
35
Phau, Ian
35
Melewar, T. C.
28
Ko, Eunju
27
Bang, Nguyen
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Veloutsou, Cleopatra
19
Burmann, Christoph
18
Japutra, Arnold
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Dawes, John
16
Pelsmacker, Patrick de
16
Dens, Nathalie
15
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Romaniuk, Jenni
14
Septianto, Felix
14
Vrontis, Demetris
14
Casidy, Riza
13
Cova, Bernard
13
Fournier, Susan
13
Park, C. Whan
13
Rahman, Zillur
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Springer Fachmedien Wiesbaden
17
Information Resources Management Association
8
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Projekt Verlag
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
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Published in...
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Journal of business research : JBR
444
The journal of brand management : an international journal
295
The journal of product & brand management
293
Journal of retailing and consumer services
255
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
81
Journal of marketing communications
80
International journal of hospitality management
74
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of internet marketing and advertising : IJIMA
63
International journal of advertising : the review of marketing communications
62
Journal of fashion marketing and management
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
60
Journal of marketing management : MM
60
Journal of strategic marketing
60
SpringerLink / Bücher
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of marketing
53
Marketing letters : a journal of research in marketing
51
Journal of promotion management : JPM
50
Journal of the Academy of Marketing Science
50
Cogent business & management
48
International marketing review
48
International journal of consumer studies
47
Journal of global marketing
47
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of advertising : the quarterly review of marketing communications
37
International journal of contemporary hospitality management
37
International journal of retail & distribution management
37
Journal of international marketing
37
European journal of marketing
36
Journal of Islamic marketing
35
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Source
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ECONIS (ZBW)
8,229
Other ZBW resources
47
RePEc
1
Showing
1
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
3
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
4
Men's and women's implicit negativity towards obese
fashion
models
Aagerup, Ulf
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
Saved in:
5
Brands, community and style : exploring linking value in
fashion
blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
6
Online behaviour of luxury
fashion
brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
7
Web atmospheric qualities in luxury
fashion
brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
10
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
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