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~subject:"Brand management"
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Brand management
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Brown, Stephen
17
McDonagh, Pierre
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Patterson, Anthony
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Ashman, Rachel
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Campelo, Adriana
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Kozinets, Robert
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Kozinets, Robert V.
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Martin, Diane M.
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Journal of customer behaviour
3
Journal of marketing management : MM
3
Arts and the market
1
Business horizons
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service management
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Marketing intelligence & planning
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The evolution of brands : from signals of quality to storehouses of trust
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
2
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
3
Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
;
Martin, Diane M.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
Saved in:
4
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
Saved in:
5
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
6
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
7
Retromania: next big thing or same old story?
Brown, Stephen
- In:
Die Bedeutung der Tradition für die …
,
(pp. 105-121)
.
2006
Persistent link: https://www.econbiz.de/10003393533
Saved in:
8
Is branding going gothic? : a descent into the Mallström
Brown, Stephen
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
Saved in:
9
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
10
Brands on a wet, black bough : marketing the masterworks of modernism
Brown, Stephen
- In:
Arts and the market
5
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
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