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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261

Persistent link: https://www.econbiz.de/10012021617

Impact of social media on brand commitment : testing the mediation role of perceived value and brand image

Kavoosi Kalejahi, Homa; Ramezani, Mojtaba; Rostamzadeh, Reza - In: International journal of business environment : IJBE 10 (2019) 3, pp. 191-208

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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person

Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402

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New marketing strategies the facebook

Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2014) 4, pp. 73-80

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Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

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Impact of social media marketing activities on brand equity and brand commitment in the leather industry

Nobar, Hossein Bodaghi Khajeh; Kalejahi, Homa Kavoosi; … - In: International journal of business excellence : IJBEX 20 (2020) 2, pp. 191-204

Persistent link: https://www.econbiz.de/10012168771

Social networking the brand : an exploration of the drivers of brand image in the South African beer market

Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389

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For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

Manuscript type: Research Article Research Aims: This research aims to analyze online community environments, perceived brand image, brand identification, and their effect to brand love in the context of video game modification online communities. Design/methodology/approach: This is...

Persistent link: https://www.econbiz.de/10014335611

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

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