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Brands : interdisciplinary perspectives
1
Journal of retailing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing theory
1
Qualitative market research : an international journal
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The evolution of brands : from signals of quality to storehouses of trust
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Brand meaning
Sherry, John F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 40-69)
.
2005
Persistent link: https://www.econbiz.de/10003285298
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2
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
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3
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
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4
M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
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5
Compr(om)ising commodities in consumer culture : fetishism, aesthetics, and authenticity
Sherry, John F.
- In:
Brands : interdisciplinary perspectives
,
(pp. 354-365)
.
2015
Persistent link: https://www.econbiz.de/10010478952
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6
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
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