//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What did you do in the Great P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
20
Konsumentenverhalten
20
Markenführung
6
Cultural sociology
5
Kultursoziologie
5
Marketing
5
USA
5
United States
5
Verbraucherverhalten
5
Consumption theory
4
Konsumtheorie
4
Aufsatzsammlung
3
Einzelhandel
3
Marketing theory
3
Marketingtheorie
3
Acculturation
2
Advertising
2
Aesthetics
2
Artists
2
Arts
2
Bibliometrics
2
Bibliometrie
2
Brands
2
China
2
Common good
2
Consumer empowerment
2
Consumption
2
Cultural citizenship
2
Department stores
2
Environmental concern
2
Environmental psychology
2
Frauen
2
Gemeinwohl
2
Geschenk
2
Gesellschaft
2
Gifts
2
Girls
2
Hyperfiliation
2
Hypofiliation
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Reprint
1
Language
All
English
6
Author
All
Sherry, John F.
6
Bradford, Tonya Williams
1
Brown, Stephen
1
Chan, Tsang-sing
1
Cui, Geng
1
Diamond, Nina
1
Joy, Annamma
1
Kozinets, Robert V.
1
McGrath, Mary Ann
1
Wang, Jeff Jianfeng
1
more ...
less ...
Published in...
All
Brands : interdisciplinary perspectives
1
Journal of retailing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing theory
1
Qualitative market research : an international journal
1
The evolution of brands : from signals of quality to storehouses of trust
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand meaning
Sherry, John F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 40-69)
.
2005
Persistent link: https://www.econbiz.de/10003285298
Saved in:
2
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
3
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
4
M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
5
Compr(om)ising commodities in consumer culture : fetishism, aesthetics, and authenticity
Sherry, John F.
- In:
Brands : interdisciplinary perspectives
,
(pp. 354-365)
.
2015
Persistent link: https://www.econbiz.de/10010478952
Saved in:
6
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->