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Brand management
Social Web
20,335
Social web
20,304
Online-Marketing
5,800
Internet marketing
5,717
Konsumentenverhalten
4,601
Consumer behaviour
4,599
Soziales Netzwerk
2,388
Social network
2,236
Viral marketing
2,180
Virales Marketing
2,180
Beziehungsmarketing
2,005
Relationship marketing
2,004
Electronic Commerce
1,824
Markenführung
1,769
E-commerce
1,752
Social media
1,715
social media
1,649
Digitalisierung
1,416
Online-Handel
1,410
Online retailing
1,408
Digitization
1,383
Internet
1,323
Markenimage
980
Brand image
975
Web 2.0 technologies
958
Web 2.0-Technologien
957
Digital platform
858
Digitale Plattform
856
Customer integration
843
Kundenintegration
843
Öffentlichkeitsarbeit
810
Public relations
786
Wissensmanagement
773
Knowledge management
745
Deutschland
744
Germany
716
Social Media
696
Marketingmanagement
675
Marketing management
669
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Loureiro, Sandra Maria Correia
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
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Ozuem, Wilson
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Popp, Bastian
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Rahman, Zillur
5
Rather, Raouf Ahmad
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Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
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Springer Fachmedien Wiesbaden
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1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
SpringerLink / Bücher
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
1,766
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1
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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2
Virtuelle Markenwelten : Bestandsaufnahmen am Beispiel von Second Life
Adams, Oliver
;
Mosner, Thomas
;
Kemmer, Daniela
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 505-517)
.
2008
Persistent link: https://www.econbiz.de/10003743664
Saved in:
3
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003765694
Saved in:
4
How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.
;
Hartleb, Vivian
;
Blut, Markus
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
Saved in:
5
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
6
Brand Communities
Hellmann, Kai-Uwe
;
Kenning, Peter
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
37
(
2008
)
11
,
pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
Saved in:
7
EnergizeGrowth NOW : the marketing guide to a wealthy company
Nirell, Lisa
-
2009
Persistent link: https://www.econbiz.de/10003795654
Saved in:
8
Masse macht Marke : die Bedeutung von Web 2.0 für die Markenführung
Burgold, Felix
;
Sonnenburg, Stephan
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 9-18)
.
2009
Persistent link: https://www.econbiz.de/10003864115
Saved in:
9
Von der Markentechnik zum kollaborativen Branding : Markenführung in der Postmoderne
Mueller, Robert Caspar
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 19-26)
.
2009
Persistent link: https://www.econbiz.de/10003864116
Saved in:
10
Marken sind Gespräche : über Anatomie und Diffusion von Markenkommunikation in Netzwerken
Dietrich, Frank Otto
;
Schmidt-Bleeker, Ralf
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 27-48)
.
2009
Persistent link: https://www.econbiz.de/10003864117
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