Narrow search
Showing 1 - 10 of 17,519
Cover Image
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Cover Image
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Cover Image
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Cover Image
Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia - In: Marketing theory 21 (2021) 3, pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
Cover Image
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Cover Image
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Cover Image
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Cover Image
Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Cover Image
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Cover Image
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140