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~subject:"Brand management"
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Brand management
Marktforschung
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The journal of brand management : an international journal
7
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5
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2
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2
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2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
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Harvard-Business-Manager : das Wissen der Besten
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Impulse für die Markenforschung und Markenführung
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ECONIS (ZBW)
164
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Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
Saved in:
2
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
3
Marke 41 : das neue Journal für Marketing
München : MIM, Marken-Institut München
-
1.2008 -
Persistent link: https://www.econbiz.de/10003767785
Saved in:
4
Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 41-63)
.
2008
Persistent link: https://www.econbiz.de/10003785068
Saved in:
5
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David
-
2006
Persistent link: https://www.econbiz.de/10003278913
Saved in:
6
Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
Saved in:
7
Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
Saved in:
8
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
9
Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851477
Saved in:
10
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
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