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Advertising's impact on pre-schoolers' brand knowledge and materialism

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097

Investigating the impact of television advertising and eWOM on brand equity creation

Ruzzier, Maja Konečnik; Petek, Nusa - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10013535721

Celebrity endorsement : a competitive tool for brand positioning

Muruganantham, G.; Kaliyamoorthy, S. - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 386-400

Persistent link: https://www.econbiz.de/10003962737

Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent

Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336

Persistent link: https://www.econbiz.de/10010363992

Designing to engage a television audience : how are different media used in TV ident creation?

Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153

Persistent link: https://www.econbiz.de/10011439892

Internet versus television advertising : a brand-building comparison

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment

Huber, Frank; Vogel, Johannes; Lennartz, Wolfgang - 2008

Persistent link: https://www.econbiz.de/10003747597

Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones

Saumendra, Das - 2018

Every day we are watching enumerable advertisements in different media whether in television or newspaper. Watching advertisements became the part of our lifestyle to select any categories of product or any type of brand. In this regard advertisements played a vital role to inform, persuade and...

Persistent link: https://www.econbiz.de/10012937818

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948

Persistent link: https://www.econbiz.de/10011644535

Advertising and brand attitudes : evidence from 575 brands over five years

Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323

Persistent link: https://www.econbiz.de/10012098690

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