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Brand management
Werbung
13,788
Advertising
11,258
Werbewirkung
7,918
Advertising effects
7,692
Consumer behaviour
4,584
Konsumentenverhalten
4,483
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2,660
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2,653
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1,482
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1,400
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1,399
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1,296
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1,135
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1,054
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1,047
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1,011
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923
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913
Marketing management
897
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862
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860
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728
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650
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562
Psychology of advertising
523
Pricing strategy
498
Preismanagement
497
Zielgruppe
492
Emotion
489
Target group
475
Celebrity endorsement
459
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456
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427
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Dens, Nathalie
17
Pelsmacker, Patrick de
17
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Septianto, Felix
9
Gierl, Heribert
7
Huber, Frank
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Wheeler, Alina
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Henkel, Sven
4
Hudders, Liselot
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
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Johnson, Lester W.
4
Kennedy, Rachel
4
Khan, Bilal Mustafa
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
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Pittman, Matthew
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Rempel, Jan Eric
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Sattler, Henrik
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Seo, Yuri
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2021, Online>
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AMAK AG
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Chambre de commerce et d'industrie de Paris
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
56
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
41
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
31
The journal of brand management : an international journal
30
Journal of promotion management : JPM
27
Psychology & marketing
24
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
19
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
18
Strategic Direction
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing : ZFP ; journal of research and management
14
Journal of advertising
12
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of advertising : official publication of the American Academy of Advertising
10
Marketing intelligence & planning
10
European journal of marketing : EJM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of the Academy of Marketing Science
9
Research
9
International journal of sports marketing & sponsorship
8
Journal of historical research in marketing
8
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
European journal of marketing
6
Journal of current issues and research in advertising
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ECONIS (ZBW)
1,394
Other ZBW resources
25
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1
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
5
Influence of
advertising
on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
Saved in:
6
Understanding the effect of
advertising
on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
Saved in:
7
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
8
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
9
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
10
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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