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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
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Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh; Prashar, Sanjeev; Vijay, T. Sai; Parsad, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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Branding of geographical indications in India : a paradigm to sustain its premium value
Aggarwal, Rashmi; Singh, Harvinder; Prashar, Sanjeev - In: International journal of law and management : IJLMA 56 (2014) 6, pp. 431-442
Persistent link: https://www.econbiz.de/10010460799
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Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975