//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impulsive buying structure in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
36
Konsumentenverhalten
35
India
16
Indien
15
Online retailing
10
Online-Handel
10
Customer satisfaction
9
Emotion
9
Kundenzufriedenheit
9
Advertising effects
6
Internet marketing
6
Online-Marketing
6
Werbewirkung
6
Brand image
5
Confidence
5
Einkaufszentrum
5
Markenführung
5
Markenimage
5
Market segmentation
5
Marktsegmentierung
5
Shopping center
5
Social Web
5
Social web
5
Vertrauen
5
Advertising
4
Beziehungsmarketing
4
Bibliometrics
4
Brand
4
Cluster analysis
4
Clusteranalyse
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Factor analysis
4
Lieferkette
4
Markenartikel
4
Mobile Anwendung
4
Mobile application
4
Relationship marketing
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Prashar, Sanjeev
4
Tata, Sai Vijay
2
Aggarwal, Rashmi
1
Anantharaman, Rajesh
1
Arora, Nilesh
1
Kumar, Sushant
1
Maru, Chahat
1
Parsad, Chandan
1
Shah, Arunima
1
Singh, Harvinder
1
Vijay, T. Sai
1
more ...
less ...
Published in...
All
Benchmarking : an international journal
1
International journal of consumer studies
1
International journal of law and management : IJLMA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
2
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
3
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Branding of geographical indications in India : a paradigm to sustain its premium value
Aggarwal, Rashmi
;
Singh, Harvinder
;
Prashar, Sanjeev
- In:
International journal of law and management : IJLMA
56
(
2014
)
6
,
pp. 431-442
Persistent link: https://www.econbiz.de/10010460799
Saved in:
5
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->