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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan; Till, Brian - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
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Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
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Expatriate consumers' adaptations and food brand choices : a compensatory control perspective
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of international marketing 28 (2020) 4, pp. 75-89
Persistent link: https://www.econbiz.de/10012391089
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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730
Persistent link: https://www.econbiz.de/10013407497