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~subject:"Brand management"
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Consumer anger: a label in sea...
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Brand management
Consumer behaviour
82,193
Konsumentenverhalten
79,712
Service quality
21,492
Dienstleistungsqualität
20,741
Customer satisfaction
15,305
Kundenzufriedenheit
13,720
Relationship marketing
12,453
Beziehungsmarketing
12,373
Theorie
10,720
Emotion
10,589
Theory
10,513
Markenführung
7,722
Brand image
6,878
Markenimage
6,831
USA
6,623
United States
6,332
Online-Handel
5,827
Online retailing
5,813
Deutschland
5,453
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5,121
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5,118
Germany
5,106
Online-Marketing
4,619
Internet marketing
4,607
Einzelhandel
4,448
Retail trade
4,407
Brand
4,307
Markenartikel
4,291
Experiment
4,038
Electronic Commerce
4,025
E-commerce
3,900
Werbewirkung
3,744
Advertising effects
3,704
Verbraucherverhalten
3,575
Advertising
3,107
Vertrauen
3,041
Confidence
3,022
Werbung
3,011
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Loureiro, Sandra Maria Correia
34
Phau, Ian
33
Melewar, T. C.
27
Ko, Eunju
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
MacInnis, Deborah J.
17
Valette-Florence, Pierre
17
Khan, Imran
16
Wiedmann, Klaus-Peter
16
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Burmann, Christoph
14
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Romaniuk, Jenni
14
Septianto, Felix
14
Sreejesh, S.
14
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Huber, Frank
13
Khamitov, Mansur
13
Park, C. Whan
13
Park, Jungkun
13
Paul, Justin
13
Rahman, Zillur
13
Shimul, Anwar Sadat
13
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Information Resources Management Association
8
American Marketing Association
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2
Edward Elgar Publishing
2
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2
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
421
The journal of product & brand management
291
The journal of brand management : an international journal
289
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
86
International journal of hospitality management
80
European journal of marketing : EJM
79
Journal of marketing communications
75
Journal of strategic marketing
64
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
56
SpringerLink / Bücher
54
Journal of marketing management : MM
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
Journal of marketing
49
International marketing review
48
Cogent business & management
47
Journal of promotion management : JPM
47
Journal of global marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
International journal of contemporary hospitality management
34
International journal of retail & distribution management
34
Journal of retailing
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
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ECONIS (ZBW)
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1
Brand credibility and customer-based brand equity : a service recovery perspective
Rifi, Azzam
;
Mostafa, Rania B.
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013170430
Saved in:
2
Buffering effects of brand community identification in service failures : the role of customer citizenship behaviors
Mandl, Leonhard
;
Hogreve, Jens
- In:
Journal of business research : JBR
107
(
2020
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012156727
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
5
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
6
When frontline robots emerge: the double-edged-sword effect of anticipated trust on intention to switch brands after service failure
Cui, Jinsheng
;
Zhang, Mengwei
;
Zhong, Jianan
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 842-872
Persistent link: https://www.econbiz.de/10014448129
Saved in:
7
Emotion
and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
8
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
9
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
10
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
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