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~subject:"Brand management"
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Brand management
Indien
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Das, Prashant
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International journal of hospitality management
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The Cornell hospitality quarterly
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Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels
Blengini, Isabella
;
Das, Prashant
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 173-197
Persistent link: https://www.econbiz.de/10012520144
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Brand affiliation and the hotel asset market
Liu, Peng
;
Freybote, Julia
;
Das, Prashant
- In:
International journal of hospitality management
109
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014282513
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