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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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Building brand relationship quality among hotel loyalty program members
Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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The moderating effects of three reference groups on Asian pleasure travelers’ destination value
Kim, Miyoung; Qu, Hailin - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 892-904
Persistent link: https://www.econbiz.de/10011757728
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It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun; Qu, Hailin; Li, Xiang - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
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Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li; Jiang, Caifen; Qu, Hailin - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344