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~subject:"Brand management"
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Brand management
Konsumentenverhalten
79,066
Consumer behaviour
78,634
Emotion
10,410
Theorie
9,427
Theory
9,249
Beziehungsmarketing
8,973
Relationship marketing
8,962
Markenführung
7,433
Markenimage
6,546
Brand image
6,519
Kundenzufriedenheit
5,680
Customer satisfaction
5,677
Online-Handel
5,405
Online retailing
5,393
USA
4,924
Social Web
4,729
Social web
4,727
United States
4,723
Dienstleistungsqualität
4,509
Service quality
4,506
Online-Marketing
4,384
Internet marketing
4,359
Brand
4,228
Markenartikel
4,223
Einzelhandel
4,105
Deutschland
4,091
Retail trade
4,027
Experiment
3,809
Germany
3,790
Werbewirkung
3,677
Advertising effects
3,637
Verbraucherverhalten
3,558
Electronic Commerce
3,508
E-commerce
3,397
Werbung
2,944
Advertising
2,904
Privater Konsum
2,829
Private consumption
2,825
Preismanagement
2,728
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1,089
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35
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24
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24
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20
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9
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5
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Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Valette-Florence, Pierre
17
Veloutsou, Cleopatra
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Huber, Frank
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Batra, Rajeev
12
Casidy, Riza
12
Christodoulides, George
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
413
The journal of product & brand management
289
The journal of brand management : an international journal
271
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
Journal of marketing communications
73
Journal of strategic marketing
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
SpringerLink / Bücher
50
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Cogent business & management
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of Islamic marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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1
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
2
What drives virality (sharing) of online digital content? : the critical role of information,
emotion
, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
3
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
4
The presentation of brand personality in English-Chinese brand name translation
Cui, Ying
- In:
International journal of market research
61
(
2019
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
Saved in:
5
Is this love that I'm feelin'?
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 574-576
Persistent link: https://www.econbiz.de/10012172453
Saved in:
6
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
7
I'm in love with the bobo
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 581-584
Persistent link: https://www.econbiz.de/10012172465
Saved in:
8
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
9
Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun
;
Choi, Sunmee
;
Park, Geebum
;
Lee, Yeonjoo
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10012622611
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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