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~subject:"Brand management"
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Brand management
Konsumentenverhalten
79,078
Consumer behaviour
78,645
Social Web
20,162
Social web
20,128
Markenführung
17,005
Markenimage
10,851
Brand image
10,636
Beziehungsmarketing
10,363
Relationship marketing
10,350
Theorie
10,087
Theory
9,912
Online-Marketing
8,236
Internet marketing
8,116
Markenartikel
6,381
Brand
6,343
Online-Handel
6,000
Online retailing
5,985
Deutschland
5,810
USA
5,810
Customer satisfaction
5,772
Kundenzufriedenheit
5,771
United States
5,591
Germany
5,416
Electronic Commerce
4,900
E-commerce
4,705
Dienstleistungsqualität
4,516
Service quality
4,513
Einzelhandel
4,426
Retail trade
4,331
Werbewirkung
4,246
Advertising effects
4,194
Marketingmanagement
3,928
Marketing management
3,890
Virales Marketing
3,757
Viral marketing
3,756
Experiment
3,574
Verbraucherverhalten
3,559
Werbung
3,537
Emotion
3,459
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Undetermined
6,702
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2,276
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Article
12,519
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4,436
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28
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10,086
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2,372
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621
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488
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299
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253
Conference paper
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Konferenzbeitrag
121
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104
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84
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83
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81
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68
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53
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Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
76
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
36
Phau, Ian
36
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Schmidt, Holger J.
30
Christodoulides, George
29
Ind, Nicholas
29
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Kernstock, Joachim
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
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Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
16,946
RePEc
26
BASE
7
EconStor
3
ArchiDok
1
Showing
1
-
10
of
16,983
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the impact of brand
community
identification on Facebook : firm-directed and self-directed drivers
Demiray, Melek
;
Burnaz, Sebnem
- In:
Journal of business research : JBR
96
(
2019
),
pp. 115-124
Persistent link: https://www.econbiz.de/10011980723
Saved in:
2
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
Brand
community
coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
4
Investigating brand
community
engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
5
Effects of relative size and homogeneity of sports fan
community
on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Don't exclude me : being excluded in a brand
community
owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
7
Brand
community
integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
8
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
9
Community
based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
10
Brand
community
formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
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