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~subject:"Brand management"
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Examination of motivations and...
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Brand management
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Vertrauen
16,815
Confidence
16,199
Theorie
13,283
Theory
12,970
Relationship marketing
9,933
Motivation
9,918
Beziehungsmarketing
9,834
Leistungsmotivation
9,343
Work motivation
8,977
Markenführung
7,628
Deutschland
7,125
Brand image
6,715
Markenimage
6,671
USA
6,579
Germany
6,503
Hotel industry
6,454
Customer satisfaction
6,396
Hotellerie
6,365
United States
6,216
Kundenzufriedenheit
6,186
Experiment
5,786
Online-Handel
5,676
Online retailing
5,663
Social Web
5,299
Social web
5,297
Service quality
5,227
Dienstleistungsqualität
5,161
Trust
4,730
Online-Marketing
4,694
Internet marketing
4,689
Brand
4,287
Markenartikel
4,271
Einzelhandel
4,202
Electronic Commerce
4,179
Retail trade
4,169
E-commerce
4,042
Emotion
3,774
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4,161
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1,126
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27
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Loureiro, Sandra Maria Correia
33
Phau, Ian
33
Melewar, T. C.
26
Ko, Eunju
24
Sarkar, Abhigyan
24
Han, Heesup
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
Khan, Imran
17
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
King, Ceridwyn
16
Pelsmacker, Patrick de
16
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Rahman, Zillur
14
Romaniuk, Jenni
14
Septianto, Felix
14
Fournier, Susan
13
Huber, Frank
13
Park, C. Whan
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Kogan Page Ltd. <London>
1
Markendialog <12, 2008, Berlin>
1
Projekt Verlag
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Published in...
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Journal of business research : JBR
421
The journal of product & brand management
289
The journal of brand management : an international journal
277
Journal of retailing and consumer services
254
International journal of hospitality management
94
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
79
Journal of marketing communications
73
Journal of strategic marketing
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
Journal of the Academy of Marketing Science
50
SpringerLink / Bücher
49
International marketing review
48
Journal of marketing
47
Journal of promotion management : JPM
47
Cogent business & management
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
The journal of consumer marketing
44
International journal of contemporary hospitality management
42
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
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ECONIS (ZBW)
7,625
Other ZBW resources
51
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1
Commentary: the twilight of brand and consumerism? : digital
trust
, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving
motivation
, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Exploring open innovation engagement process of hotel brand community members :
motivation
, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
4
An investigation of brand experience on brand attachment, knowledge, and
trust
in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
Saved in:
5
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
6
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
7
Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
Saved in:
8
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
9
Brand community
motives
and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
10
Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand
trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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