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Painting the nation : examining the intersection between politics and the visual arts market in emerging economies
Rodner, Victoria L.; Preece, Chloe - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 128-148
Persistent link: https://www.econbiz.de/10011497306
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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The branding of contemporary Chinese art and its politics : unpacking the power discourses of the art market
Preece, Chloe - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 25-44
Persistent link: https://www.econbiz.de/10010431505
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Celebrity, convergence and transformation, (pp. 164-192). 2018
Persistent link: https://www.econbiz.de/10011737146
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The art of branding : lessons from visual artists
Rodner, Victoria L.; Kerrigan, Finola - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
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The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine - In: Marketing intelligence & planning 29 (2011) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
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License to assemble : theorizing brand longevity
Preece, Chloe; Kerrigan, Finola; O'Reilly, Daragh - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 330-350
Persistent link: https://www.econbiz.de/10012033952
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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225