//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toward effective CSR communica...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
12
Werbewirkung
12
Emotion
9
Advertising
8
Werbung
8
Corporate Social Responsibility
6
Corporate social responsibility
6
Public relations
6
Öffentlichkeitsarbeit
6
China
5
Social Web
4
Social web
4
Accounting
3
Communication
3
Corporate disclosure
3
Markenführung
3
Markov decision process
3
Queueing theory
3
Scheduling problem
3
Scheduling-Verfahren
3
Unternehmenspublizität
3
Warteschlangentheorie
3
Artificial intelligence
2
Business ethics
2
CSR communication
2
Cognition
2
Comparative advertising
2
Corporate culture
2
Critical thinking
2
Education
2
Experiment
2
Fundraising
2
Hospital
2
International
2
Internet marketing
2
Kognition
2
Kommunikation
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Wen, Taylor Jing
2
Bashir, Aqsa
1
Kim, Eunice
1
Morris, Jon D.
1
Peng, Yilang
1
Wen, Jing
1
Yang, Jing
1
more ...
less ...
Published in...
All
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa
;
Wen, Jing
;
Kim, Eunice
;
Morris, Jon D.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
Saved in:
2
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
3
A computer vision methodology to predict brand personality from image features
Peng, Yilang
;
Wen, Taylor Jing
;
Yang, Jing
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->