Similar Search Results

Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion

Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437

Persistent link: https://www.econbiz.de/10010436757

Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions

Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175

Persistent link: https://www.econbiz.de/10011627993

Consumer responses to brand communications involving COVID-19

Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814

Persistent link: https://www.econbiz.de/10013206276

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in …, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …

Persistent link: https://www.econbiz.de/10013192340

Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217

Persistent link: https://www.econbiz.de/10013280077

The role of logo recoloring on perceptual fluency in cause-related marketing campaigns

Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982

Persistent link: https://www.econbiz.de/10012179085

Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase

Bianchi, Enrique Carlos; Daponte, Gaspar Gracia; … - In: Journal of business 12 (2020) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10012488396

Effects of sponsorship quality and quantity on employee brand behavior

Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509

Persistent link: https://www.econbiz.de/10012601205

The company you keep : brand image transfer in concurrent event sponsorship

Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747

Persistent link: https://www.econbiz.de/10012494013

The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks

Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400

Persistent link: https://www.econbiz.de/10012287136

1
2
3
4
5
6
7
8
9
10
Next
Last