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~subject:"Brand management"
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Brand management
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Emotion
10,429
Theorie
9,752
Theory
9,569
Beziehungsmarketing
9,190
Relationship marketing
9,177
Markenführung
7,595
Markenimage
6,664
Brand image
6,637
Kulturelle Identität
5,900
Kundenzufriedenheit
5,886
Customer satisfaction
5,883
Social Web
5,788
Social web
5,785
Online-Handel
5,653
Online retailing
5,640
USA
5,569
Cultural identity
5,340
United States
5,228
Online-Marketing
5,123
Internet marketing
5,091
Viral marketing
4,781
Virales Marketing
4,771
Dienstleistungsqualität
4,654
Service quality
4,651
Deutschland
4,546
Brand
4,279
Markenartikel
4,272
Germany
4,179
Einzelhandel
4,146
Retail trade
4,068
Experiment
3,899
Werbewirkung
3,830
Advertising effects
3,789
Electronic Commerce
3,709
E-commerce
3,590
Verbraucherverhalten
3,567
Werbung
3,098
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4,062
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1,108
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6,362
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1,229
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1
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39
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30
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30
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7,203
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388
Polish
3
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Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Valette-Florence, Pierre
17
Dawes, John
16
Khan, Imran
16
Wiedmann, Klaus-Peter
16
Pelsmacker, Patrick de
15
Batra, Rajeev
14
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Burmann, Christoph
13
Casidy, Riza
13
Fournier, Susan
13
Huber, Frank
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Fachhochschule Reutlingen / European School of Business
3
Haufe-Lexware GmbH & Co. KG
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Published in...
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Journal of business research : JBR
420
The journal of product & brand management
290
The journal of brand management : an international journal
281
Journal of retailing and consumer services
252
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
Journal of marketing communications
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
57
International journal of internet marketing and advertising : IJIMA
55
SpringerLink / Bücher
54
Journal of marketing management : MM
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of the Academy of Marketing Science
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of international marketing
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of Islamic marketing
35
International journal of retail & distribution management
34
European journal of marketing
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
7,592
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1
What drives virality (sharing) of online digital content? : the critical role of information,
emotion
, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
5
Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
6
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
9
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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