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Understanding Luxury Fashion : From Emotions to Brand Building

Cantista, Isabel (ed.); Sádaba, Teresa (ed.) - 2020 - 1st ed. 2020

Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour';...

Persistent link: https://www.econbiz.de/10012399030

Understanding luxury fashion : from emotions to brand building

Cantista, Isabel (ed.); Sádaba, Teresa (ed.) - 2020

Persistent link: https://www.econbiz.de/10012110047

Fashion brands in the metaverse : achievements from a marketing perspective

SanMiguel, Patricia; Sádaba, Teresa; Sayeed, Narmin - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 320-340

Persistent link: https://www.econbiz.de/10015051278

Online communication in Spanish destination marketing organizations : the view of practitioners

Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273

Persistent link: https://www.econbiz.de/10011773066