//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fit Does Matter! An Empirical...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Electronic Commerce
22,955
E-commerce
20,584
Online-Handel
11,038
Online retailing
10,979
Theorie
10,713
Theory
10,545
Beziehungsmarketing
9,853
Relationship marketing
9,839
Markenführung
7,475
Markenimage
6,568
Brand image
6,544
Social Web
6,037
Social web
6,034
Internet
5,927
Deutschland
5,910
Online-Marketing
5,860
Internet marketing
5,783
USA
5,767
Kundenzufriedenheit
5,764
Customer satisfaction
5,759
United States
5,520
Germany
5,477
Einzelhandel
4,990
Retail trade
4,861
Dienstleistungsqualität
4,705
Service quality
4,701
Brand
4,256
Markenartikel
4,252
Werbewirkung
3,625
Advertising effects
3,584
Verbraucherverhalten
3,564
Experiment
3,465
Preismanagement
3,270
Pricing strategy
3,265
Emotion
3,175
Werbung
3,000
Virales Marketing
2,998
more ...
less ...
Online availability
All
Undetermined
4,020
Free
1,095
Type of publication
All
Article
6,260
Book / Working Paper
1,210
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,853
Aufsatz in Zeitschrift
5,853
Aufsatz im Buch
398
Book section
398
Hochschulschrift
154
Graue Literatur
118
Non-commercial literature
118
Thesis
111
Arbeitspapier
73
Working Paper
73
Conference paper
64
Konferenzbeitrag
64
Collection of articles of several authors
56
Sammelwerk
56
Reprint
53
Aufsatzsammlung
40
Konferenzschrift
23
Case study
22
Fallstudie
22
Conference proceedings
11
Handbook
7
Handbuch
7
Ratgeber
7
Guidebook
6
Festschrift
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Interview
2
Textbook
2
Amtsdruckschrift
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Government document
1
more ...
less ...
Language
All
English
7,109
German
361
French
3
Polish
3
Russian
1
Author
All
Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
more ...
less ...
Published in...
All
Journal of business research : JBR
411
The journal of product & brand management
285
The journal of brand management : an international journal
277
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
74
Journal of marketing communications
74
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
51
Journal of marketing management : MM
50
International marketing review
48
Journal of marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
36
Journal of retailing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,471
Showing
1
-
10
of
7,471
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
2
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
3
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
4
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
5
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
6
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
7
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
8
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
9
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
10
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->