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When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking
Ismail, Ismail J. - In: Journal of Islamic marketing 14 (2023) 11, pp. 2887-2906
Persistent link: https://www.econbiz.de/10014428811
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Relevance of the higher-order brand love prototype in a service context
Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012298663
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Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom; Hino, Hayiel - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
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Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram; Lemine, Mouna Sidi - In: Journal of marketing for higher education 34 (2024) 1, pp. 18-43
Persistent link: https://www.econbiz.de/10014566927
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Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.; Park, Jungkun; Lee, Sangwoo - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135