Narrow search
Showing 1 - 10 of 35
Cover Image
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Balaji, M. S. - In: Journal of business research : JBR 121 (2020), pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Cover Image
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Cover Image
"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
Cover Image
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
Cover Image
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Cover Image
When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
Cover Image
The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko - In: Journal of international consumer marketing 30 (2018) 4, pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
Cover Image
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi; Han, Boya; Chen, Long; Zhang, Ke - In: The journal of product & brand management 32 (2023) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Cover Image
What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen; Gentina, Élodie; Gil, Luciana de Araujo - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
Cover Image
Self-construal drives preference for partner and servant brands
Hsieh, Meng-Hua; Li, Xingbo; Jain, Shailendra Pratap; … - In: Journal of business research : JBR 129 (2021), pp. 183-192
Persistent link: https://www.econbiz.de/10012509374