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Personalizing 3D virtual fashion stores : an action research approach to modularity development

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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

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Celebrity endorsements for luxury brands : followers vs. non-followers on social media

Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823

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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046

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Social media influencers as human brands : an interactive marketing perspective

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Human vs. AI : the battle for authenticity in fashion design and consumer response

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Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811

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