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Preface IBEC 2016 Conference P...
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Brand management
Mexico
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Dienstleistungsqualität
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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