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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Hinson, Robert; Renner, Anne; Kosiba, John Paul B.; … - In: New frontiers in hospitality and tourism management in …, (pp. 89-106). 2021
Persistent link: https://www.econbiz.de/10012612835
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Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O. - In: Marketing intelligence & planning 34 (2016) 2, pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
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City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.; Madichie, Lynda - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10009783157