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ECONIS (ZBW)
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris
;
Ogbuehi, Alphonso
;
Enyinda, Chris
- In:
International business and economics research journal
8
(
2009
)
8
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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2
Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Hinson, Robert
;
Renner, Anne
;
Kosiba, John Paul B.
; …
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 89-106)
.
2021
Persistent link: https://www.econbiz.de/10012612835
Saved in:
3
Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
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4
City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.
;
Madichie, Lynda
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 63-85
Persistent link: https://www.econbiz.de/10009783157
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