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~subject:"Brand management"
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Brand management
Markenführung
6
Marketing management
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Marketingmanagement
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Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
4
Markenartikel
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Brand equity
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Brand equity (Consumer)
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Brand equity (Financial)
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Brand meaning
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Brand name
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Brand performance
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Brand switching
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Branding
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Firm performance
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Food products
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Geographic distance
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Geographische Entfernung
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Gravitationsmodell
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Gravity model
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Handelsmarke
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International business
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Measurement
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Modeling
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Modelling
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Multinationales Unternehmen
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Private labels (own labels)
2
Stakeholder orientation
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Store brand
2
Structural equation modeling
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Transnational corporation
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Unternehmenserfolg
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Welt
2
World
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Advantages
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St. Davčik, Nebojša
5
Sharma, Piyush
2
Silva, Rui Vinhas da
2
Davcik, Nebojsa S.
1
Faria, Rita Tamagnini
1
Hair, Joseph F.
1
Jevons, Colin
1
Langaro, Daniela
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Marques, Catarina
1
Nascimento, Rita
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Pillai, Kishore Gopalakrishna
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Rundquist, Jonas
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Journal of business research : JBR
2
The journal of product & brand management
2
European journal of marketing : EJM
1
Journal of international food & agribusiness marketing : JIFAM
1
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ECONIS (ZBW)
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1
An exploratory study of brand success : evidence from the food industry
St. Davčik, Nebojša
;
Rundquist, Jonas
- In:
Journal of international food & agribusiness marketing …
24
(
2012
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009522289
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2
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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4
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
5
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
6
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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