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An exploratory study of brand success : evidence from the food industry
St. Davčik, Nebojša; Rundquist, Jonas - In: Journal of international food & agribusiness marketing … 24 (2012) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10009522289
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša; Langaro, Daniela; Jevons, Colin; … - In: The journal of product & brand management 31 (2022) 1, pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445