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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
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How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham; Dang Huu Phuc; Bang Nguyen Viet - In: Journal of fashion marketing and management 27 (2023) 5, pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214