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Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
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Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta; Agnoli, Lara; Begalli, Diego; … - In: EuroMed journal of business 9 (2014) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
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Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria; Charters, Steve - In: Brand management in emerging markets : theories and practice, (pp. 121-136). 2014
Persistent link: https://www.econbiz.de/10010417741
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The impact of geographic reputation on the value created in Champagne
Menival, David; Charters, Steve - In: The Australian journal of agricultural and resource … 58 (2014) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10010462937
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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304