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~subject:"Brand management"
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Brand management
Consumer behaviour
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Journal of marketing management : MM
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ECONIS (ZBW)
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Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties
Humphreys, Ashlee
;
Thompson, Craig J.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 877-910
Persistent link: https://www.econbiz.de/10010473346
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2
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
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3
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
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4
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
Saved in:
5
"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul
;
Brownlie, Douglas
;
Kerrigan, Finola
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
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6
Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
New Developments in Online Marketing
,
(pp. 93-111)
.
2014
Persistent link: https://www.econbiz.de/10010354583
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