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Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties
Humphreys, Ashlee; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 877-910
Persistent link: https://www.econbiz.de/10010473346
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Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.; Kumar, Ankita - In: Journal of marketing 86 (2022) 5, pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
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Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy; Hewer, Paul - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
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"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola; Brownlie, Douglas; Hewer, Paul; … - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
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"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul; Brownlie, Douglas; Kerrigan, Finola - In: Scandinavian journal of management 29 (2013) 2, pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
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Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations
Hamilton, Kathy; Hewer, Paul - In: New Developments in Online Marketing, (pp. 93-111). 2014
Persistent link: https://www.econbiz.de/10010354583