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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 947-953
Persistent link: https://www.econbiz.de/10012671841
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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 233-255). 2022
Persistent link: https://www.econbiz.de/10013280201
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Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 41-68). 2022
Persistent link: https://www.econbiz.de/10013415059
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Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022
Persistent link: https://www.econbiz.de/10013415061
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213
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Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135