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~subject:"Brand management"
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Brand management
Vietnam
32
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20
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18
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Ngo, Liem Viet
9
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6
Nguyen Phong Nguyen
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4
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2
Pham Hung Cuong
2
An, Jake
1
Bucic, Tania
1
Diem Khac Xuan Do
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Hoang Thi Phuong Thao
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Huynh Ba Chan Nhu
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Le Thi Hong Tam
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Lee, Zoe
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Lu, Lu
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Oanh Dinh Yen Nguyen
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Quan Ha Minh Tran
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Restuccia, Mariachiara
1
Siahtiri, Vida
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Journal of Asian finance, economics and business : JAFEB
2
Journal of retailing and consumer services
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European Journal of Marketing
1
European Sport management quarterly : ESMQ
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
The journal of services marketing
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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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2
Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 947-953
Persistent link: https://www.econbiz.de/10012671841
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3
Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
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4
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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5
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
6
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
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7
Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
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8
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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9
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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10
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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