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~subject:"Brasilien"
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Brasilien
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
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Brazil
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Emotion
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Experiment
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Markenartikel
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Markenführung
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National identity
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Personality psychology
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Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
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Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personalisierung
2
Personalization
2
Preismanagement
2
Pricing strategy
2
Purchase decision
2
Social values
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Soziale Werte
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Students
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Carvalho, Sergio W.
3
Oliveira Mota, Márcio de
2
Carneiro de Lima, Renata
1
Sen, Sankar
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Journal of business ethics : JOBE
1
Journal of marketing for higher education
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
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ECONIS (ZBW)
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Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products : an exploratory study in Brazil
Carvalho, Sergio W.
- In:
Latin American business review : journal of the …
4
(
2003
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001971173
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2
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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3
Consumer reactions to CSR : a Brazilian perspective
Carvalho, Sergio W.
;
Sen, Sankar
;
Oliveira Mota, Márcio de
- In:
Journal of business ethics : JOBE
91
(
2010
),
pp. 291-310
Persistent link: https://www.econbiz.de/10008772257
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