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Brazil
Werbung
13,907
Advertising
9,844
Werbewirkung
3,823
Advertising effects
3,769
Konsumentenverhalten
2,896
Consumer behaviour
2,890
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296
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Koinig, Isabell
4
Diehl, Sandra
3
Costa, Alessandra Mello da
2
Hemais, Marcus Wilcox
2
Liu, Qihong
2
Mueller, Barbara
2
Nakaguma, Marcos Yamada
2
Pessôa, Luís Alexandre Grubits de Paula
2
Resende, Marcelo
2
Rocha, Everardo
2
Sanger, Jesse William
2
Shuai, Jie
2
Smith, Katherine Taken
2
Souza, Danilo Paula de
2
Angus, Daniel
1
Barros, Denise Franca
1
Bergemann, Dirk
1
Boddewyn, Jean J.
1
Bonatti, Alessandro
1
Brown, Maria-Gemma
1
Brownbill, Aimee
1
Carah, Nicholas
1
Cheon, Yongseok
1
Cho, Chang-Hoan
1
Cho, Jaesoo
1
Choi, Yung Kyun
1
Ciochetto, Lynne
1
De Reyck, Bert
1
Dobson, Amy
1
Dukes, Anthony
1
Dukes, Anthony J.
1
Falaster, Christian
1
Farache, Francisca
1
Fernandes, Josiane
1
Fragkos, Ioannis
1
Ghose, Anindya
1
Gomes, Renato D. B.
1
Grushka-Cockayne, Yael
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1
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International journal of advertising : the review of marketing communications
5
Anthropology and business
2
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
2
Working papers / Department of Economics, University of São Paulo (FEA-USP)
2
Applied economics
1
Bridging the gap between advertising academia and practice
1
Corporate communications : an international journal
1
Cowles Foundation discussion paper
1
Inter-American economic affairs
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of operations and quantitative management : IJOQM
1
International journal of sport management and marketing : IJSMM
1
Internet policy review : journal on internet regulation
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of interactive marketing
1
Journal of strategic marketing
1
Latin American business review
1
Management information systems : mis quarterly
1
Marketing science
1
Marketing theory
1
Routledge studies in international business and the world economy
1
Special agents series
1
Special agents series / Department of Commerce and Labor, Bureau of Foreign and Domestic Commerce
1
SpringerLink / Bücher
1
Série textos para discussão / Universidade Federal do Rio de Janeiro, Instituto de Economia
1
Texto para discussão / Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Economia
1
The international journal of bank marketing : IJBM
1
U.S. Department of Commerce, Bureau of Foreign and Domestic Commerce, Trade Information Bulletin
1
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ECONIS (ZBW)
43
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1
Domestic and foreign advertising in television and mass media growth : a case study of Brazil
Mattos, Sérgio
-
1982
Persistent link: https://www.econbiz.de/10000725160
Saved in:
2
Non-price advertising and price competition : a theory, and evidence from the Brazilian beer market
Gomes, Renato D. B.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003336204
Saved in:
3
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
4
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Ciochetto, Lynne
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10008648448
Saved in:
5
CSR advertisements: a legitimacy tool?
Farache, Francisca
;
Perks, Keith J.
- In:
Corporate communications : an international journal
15
(
2010
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10008648834
Saved in:
6
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
Saved in:
7
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
8
Developed Advertising Self-Regulation in a developing country : the case of Brazil's CONAR
Boddewyn, Jean J.
- In:
Inter-American economic affairs
(
1984
)
Persistent link: https://www.econbiz.de/10002349954
Saved in:
9
Advertising methods in Argentina, Uruguay, and Brazil
Sanger, Jesse William
-
1920
Persistent link: https://www.econbiz.de/10002330359
Saved in:
10
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003124325
Saved in:
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