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Global Brand Management : eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Stolle, Wulf - 2013
Überlegungen und einer umfangreichen empirischen Erhebung in Brasilien, China, Deutschland, Russland und den USA, welche …Die Marke ist der bedeutendste Vermögenswert vieler Unternehmen. Durch die Globalisierung der wirtschaftlichen … Konsequenzen sich aus der Marktheterogenität für die Wahrnehmung und Beurteilung und damit für das Markenimage von Automarken …
Persistent link: https://www.econbiz.de/10010442748
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Global brand stewardship : new challenges in turbulent times
Britschgi, Edgar C. - In: Internationale Wettbewerbsstrategien : die globale …, (pp. 281-295). 2007
Persistent link: https://www.econbiz.de/10003578592
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Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Schaffmeister, Niklas - 2015
the BRIC Markets as Foundation for Successful Marketing -- 4: China: Dancing with the Red Dragon -- 4.1 Introduction -- 4 … Structure in China -- 4.6 Not to Be Missed: China´s Emerging Middle Class -- 4.7 Overall Segmentation of the Chinese Market -- 4 ….8 Major Influence Factors on Consumer Behavior in China -- 4.8.1 Collectivism and Traditional Orientation -- 4.8.2 Status …
Persistent link: https://www.econbiz.de/10014275769
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What is the Value of an International Brand Name? - Efficacy of Foreign Branding in a Brazilian Scenario
Lora, Iago Farias - 2019
In the Brazilian market it is possible to observe local entrepreneurs using foreign names, for example, the case of the clothing brand called John John Denim, that among other things uses international celebrities like Zac Efron for its marketing campaigns. The society has an enormous...
Persistent link: https://www.econbiz.de/10012899017
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Company strategies and organisational evolution in the automotive sector : a worldwide perspective
Garibaldo, Francesco (ed.) - 2005
Persistent link: https://www.econbiz.de/10002570489
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Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
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Hide 'n' seek : driving disruption in skincare
McGregor, Lyn; Potocki, James - In: Market research best practice : 30 visions for the …, (pp. 539-552). 2007
Persistent link: https://www.econbiz.de/10003551957