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ECONIS (ZBW)
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
Saved in:
2
The impact of the business cycle on service providers : insights from international tourism
Dekimpe, Marnik G.
;
Peers, Yuri
;
Heerde, Harald J. van
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10011433131
Saved in:
3
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
4
Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
Saved in:
5
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
6
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
7
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
8
Weathering tight economic times : the sales evolution of consumer durables over the business cycle ; Report No. 04-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Sárváry, …
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 51-78
Persistent link: https://www.econbiz.de/10002521442
Saved in:
9
Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Sárváry, …
-
2003
Persistent link: https://www.econbiz.de/10001765180
Saved in:
10
Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Sárváry, …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825606
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