Marta, Janet; Singhapakdi, Anusorn; Kraft, Kenneth - In: Journal of small business management : JSBM ; a joint … 46 (2008) 4, pp. 589-606
This study analyzes the marketing ethics decision-making process of small business managers. In particular, it examines the relative influences of ethical perceptions, personal moral philosophies, and gender on ethical intentions of small business managers. The sample of this study consists of...