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How does corporate social responsibility engagement influence word of mouth on Twitter? : evidence from the airline industry
Tam Thien Vo; Xiao, Xinning; Ho, Shuk Ying - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 525-542
Persistent link: https://www.econbiz.de/10012030756
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Hypernorms pull ahead : a conceptual framework of social media's impact on the integrative social contracts theory
Zwanka, Russell J. - In: International journal of business and globalisation : IJBG 20 (2018) 1, pp. 84-95
Persistent link: https://www.econbiz.de/10011929558
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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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Building trust between consumers and corporations : the role of consumer perceptions of transparency and social responsibility
Kang, Jiyun; Hustvedt, Gwendolyn - In: Journal of business ethics : JOBE 125 (2014) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10010432206
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How do CSI and CSR perceptions affect word of mouth recommendations? : the role of trust, distrust, and moral norms
Zasuwa, Grzegorz; Stefańska, Magdalena - In: Corporate communications : an international journal 28 (2023) 6, pp. 905-923
Persistent link: https://www.econbiz.de/10014493932
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Morality or hypocrisy : the effect of hotel sustainability labels varies across different online review valence
Lv, Linxiang; Liu, Guanrong; Zhou, Wanru; Yu, Jing - In: International journal of hospitality management 122 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015072011
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Can CSR influence Chinese consumers' intention to purchase jewelry ethically? : the moderating effect of eWOM based on the SOR model
Linxue Zhang; Khairul Anuar Mohammad Shah - In: Asian journal of business ethics : AJBE 13 (2024) 1, pp. 271-290
Persistent link: https://www.econbiz.de/10015056593
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Club of Pioneers : nachhaltiger Dialog per Community Marketing
Walter, Verena; Schögel, Marcus - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003742505
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Corporate Blogs : Kundendialog im Netz mit hohem Anspruch
Fieseler, Christian; Fleck, Matthes; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 40-44
Persistent link: https://www.econbiz.de/10003742508
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Corporate Social Responsibility : ethische Verantwortung oder Image-Pflege?
Etter, Michael; Hoffmann, Christian - In: Evolution der Informationsgesellschaft : …, (pp. 97-114). 2011
Persistent link: https://www.econbiz.de/10009303904